Markup Calculator
Enter your product cost and desired markup percentage to calculate selling price, dollar profit, and resulting profit margin %.
Markup Calculator Inputs
To calculate retail selling price from cost and markup percentage, multiply the unit product cost by your markup percentage divided by 100 to find dollar markup. Then add the dollar markup to the original cost.
What the Markup Calculator Does
The Markup Calculator uses cost-plus pricing principles to calculate retail selling prices, dollar profit additions, and resulting profit margins. By entering your base product cost and target markup percentage, you can instantly determine what retail price ensures your desired profit addition.
Who Should Use This Tool
Designed for wholesale manufacturers, retail store buyers, tradespeople, and merchants using cost-plus pricing strategies.
Cost-Plus Terms Defined
The unit cost to buy or manufacture an item.
The profit percentage added on top of cost.
The profit as a percentage of the calculated retail selling price.
Markup Formula Breakdown
Worked Example: Wholesale Gift Brand
A wholesale stationery brand produces custom hardbound journals for $14.00 unit cost and applies a 150% wholesale markup.
Keystone Pricing Strategy
Keystone pricing is a traditional retail rule of thumb where an item is marked up by exactly 100% (doubling the wholesale cost). A 100% markup always produces an exact 50% gross profit margin.
Common Markup Errors
Frequently Asked Questions
How do I calculate retail price using markup percentage?
Multiply your product cost by the markup percentage divided by 100 to get dollar markup. Add the markup to your cost to get retail selling price.
Financial Disclaimer: MerchSites tools and guides provide estimates for product pricing, margin analysis, and expense planning. All calculations are performed locally in your web browser. Content is for educational purposes and does not constitute formal tax, legal, or accounting advice.