Smart Profit Tools for Online Merchants

Know What You
Actually Earn
on Every Order

Calculate product costs, selling fees, shipping, advertising, returns, and true net profit before you list your products.

Full Order BreakdownSample Order (Apparel SKU)
$50.00 Total Cart
Revenue & Goods
Selling Price$45.00
Customer Shipping+$5.00
Product Cost-$12.00
Inbound Freight-$1.45
Fulfillment
Packaging Mailer-$1.30
Outbound Shipping-$4.75
Pick-and-Pack-$2.75
Fees & Gateway
Platform Commission-$1.80
Payment Processing-$1.69
Ad CAC & Risk
Ad Acquisition (CAC)-$8.25
Return Reserve-$2.96
True Net Profit Per Order+$8.05 Net Profit
16.1% Net Margin
The Real Cost Sequence

Why Ordinary Margin Calculators Miss Real Costs

Most basic calculators stop at Selling Price minus Product Cost. MerchSites tracks the entire ecommerce expense sequence, so you see exactly where a $50 order really goes.

Customer pays$50.00
Reaches your bank+$8.0516.1% margin
Product & freight-$13.45
Shipping & packaging-$8.80
Platform & gateway fees-$3.49
Advertising (CAC)-$8.25
Return reserve-$2.96
Discount & other-$5.00
Real-World Profit Comparison

What Looks Profitable
vs. What You Actually Earn

Here is how a $45.00 retail product with $5.00 shipping and a $12.00 unit cost looks on paper versus what actually reaches your bank account.

BASIC CALCULATOR VIEW
Apparent Gross Margin
73.3% Gross Margin
Selling Price + Customer Shipping$50.00
Product Cost-$12.00
Inbound Freight & PackagingIgnored ($0.00)
Platform & Gateway FeesIgnored ($0.00)
Ad CAC & Return ReservesIgnored ($0.00)
Apparent Profit:+$38.00 Profit

Ignores freight, mailers, platform fees, gateway rates, ad spend, and refunds.

VS
MERCHSITES REAL PROFIT
True Net Profit per Order
$8.05 Net Profit
16.1% Net Profit Margin
Selling Price + Customer Shipping$50.00
Product Cost & Inbound Freight-$13.45
Packaging & Outbound Shipping-$8.80
Platform & Gateway Processing Fees-$3.49
Ad Acquisition CAC & Return Reserve-$16.21
Actual Money Deposited:+$8.05 Net Profit

Reflects true bank payout after all 7 expense sequence layers are subtracted.

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Stop guessing what you actually earn

Enter your product once and see your true net profit per order after every fee, in seconds. Free, no signup, calculated privately in your browser.

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